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Screen Shot 2019-10-23 at 11.24.00 AM

Screen Shot 2019-10-23 at 11.24.20 AM

Screen Shot 2019-11-07 at 2.12.37 PM

Screen Shot 2019-10-23 at 11.24.00 AM
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problem
My goal on this project was to redesign their brand overall website experience to make it more appealing to their audience and more professional. The original website did not have the information flowing in a clear way and the chosen design elements and color scheme did not help the website aesthetic. Since their actual product was the mobile app, this website was simply a marketing tool to reach parents and sitters online where they could gain a deeper understanding of how the app would help them. Therefor the website had to be presented in a very clear, elegant manner to support the company's professional reputation.
solution
As the new website designer, I researched more about their product and tried to gain a better understanding of the audience they were trying to reach. I began to realize this website would be reaching more recent parents who were familiar with technology and sitters of either younger or older ages. I redesigned the app so each user would easily be able to access the information relevant to them and also understand Tindav's mission without being too overwhelmed with the content. I also researched more modern design elements and color schemes and incorporated them into the design. For example, I settled on the google font, Playfair, for an elegant and professional look and a subtle, baby blue color for their color scheme. My new design featured above would make the website more appealing to the audience and the new design elements would help the audience feel more secure with trusting Tindav as it fits Tindav's profile of a professional, reliable organization.
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